The internet is probably filled with thousands of articles on the importance of SEO. Most companies are probably using SEO themselves to get a better page rank for their own article. Let me add another one to the list.
For those who came in late to the World Wide Web, let me tell you one thing. There is only one method to find information on the internet and that is a search engine.
SEO or search engine optimization is a set of tools and techniques that will ensure that your website gets better rankings in search engine listings.
So if you are selling website packages and a prospective customer looks for website makers, your website will show up first on the results page giving you the advantage over your competitors.
Search Engine Optimisation (SEO) can often be an expensive exercise in terms of both time and money.
You may already have a website that you have launched and found that to your dismay people aren't rushing to it by the millions as you had planned. Don't worry, because you can increase the traffic to your website in time but it is going to take a little time, work and possibly some capital investment.
Of course you can hire a company to promote your website for you and this pretty much guarantees results if you use a reputable company. If you plan on doing it yourself then there are some simple rules and tips that you can follow to increase your degree of success.
If you are involved in marketing in the U.S. you have to bear in mind that the economy is in real trouble there now, so alot of people who in the future might be buying your products but right now are busy just trying to survive. Using keywords in the text of your website is important and it will help with the ranking in the search engines on the Internet.
One thing that you don't want to do is to write a bunch of junk that is loaded with keywords, because people who see it will feel that they have been tricked and will immediately leave your site. It is recommended that key words or key phrases ocupy 5-15% percent of your text and no more.
Some keywords and phrases are easier and fit more naturally in the text and you may find yourself having to dump a more popular keyword in favor of one that reads better. Take your time when you are writing and proofread what you have written well. One good tip is to write for an hour or so and then stop to take a long break and then go back and then write some more. After you are done, store what you have written and then go over it the next day.
