Monday, November 5, 2007

SEO Tips

The internet is probably filled with thousands of articles on the importance of SEO. Most companies are probably using SEO themselves to get a better page rank for their own article. Let me add another one to the list.

For those who came in late to the World Wide Web, let me tell you one thing. There is only one method to find information on the internet and that is a search engine.

SEO or search engine optimization is a set of tools and techniques that will ensure that your website gets better rankings in search engine listings.

So if you are selling website packages and a prospective customer looks for website makers, your website will show up first on the results page giving you the advantage over your competitors.

Search Engine Optimisation (SEO) can often be an expensive exercise in terms of both time and money.

You may already have a website that you have launched and found that to your dismay people aren't rushing to it by the millions as you had planned. Don't worry, because you can increase the traffic to your website in time but it is going to take a little time, work and possibly some capital investment.

Of course you can hire a company to promote your website for you and this pretty much guarantees results if you use a reputable company. If you plan on doing it yourself then there are some simple rules and tips that you can follow to increase your degree of success.

If you are involved in marketing in the U.S. you have to bear in mind that the economy is in real trouble there now, so alot of people who in the future might be buying your products but right now are busy just trying to survive. Using keywords in the text of your website is important and it will help with the ranking in the search engines on the Internet.

One thing that you don't want to do is to write a bunch of junk that is loaded with keywords, because people who see it will feel that they have been tricked and will immediately leave your site. It is recommended that key words or key phrases ocupy 5-15% percent of your text and no more.

Some keywords and phrases are easier and fit more naturally in the text and you may find yourself having to dump a more popular keyword in favor of one that reads better. Take your time when you are writing and proofread what you have written well. One good tip is to write for an hour or so and then stop to take a long break and then go back and then write some more. After you are done, store what you have written and then go over it the next day.

Saturday, October 27, 2007

Benefits of Outsoucing SEO

What is the Benefit of Outsourcing SEO to India ?

Outsourcing India — the practice of using outside firms to handle work normally performed within a company — is a familiar concept to many entrepreneurs. Small companies routinely outsource their seo work, web design, web development and many other important functions to India. Many large companies turn to outsourcing partners in India to cut costs. In response, entire industries have evolved to serve companies' outsourcing needs.

Outsourcing SEO to India wedged its foot in the door as a cost-cutting measure, but it's increasingly viewed as a strategic planning and business outcomes tool, a consulting firm says. According to an Accenture survey of more than 800 executives in the United States and Europe, cost savings are still a key outsourcing benefit, but the additional business controls generated by outsourcing are driving the trend to external providers.

But not many businesses thoroughly understand the benefits of outsourcing SEO to India. It's true that outsourcing can save money, but that's not the only (or even the most important) reason to do it. As many firms discovered during the outsourcing "mania" of the early 1990s, outsourcing too much can be an even bigger mistake than not outsourcing any work at all. The flat economy caused many companies into huge layoffs and subsequently outsourced functions that were better kept in-house. Wise SEO outsourcing, however, can provide a number of long-term benefits:

The trend looks to be long-lasting, with more than 80% of the survey respondents expressing commitment to permanent outsourcing of at least one key business function to offshore locations in India. Only 14% viewed outsourcing as a temporary solution for key function operations.

The broader view of outsourcing SEO benefits should be matched by broader, more flexible and more constantly monitored arrangements with outsourcers, the company said. Rather than traditional service-level agreements, Rollins recommended that negotiations and contracts with outsourcers include active governance measurements that extend throughout the life of the arrangement.

"Because the outsourcer is more involved with business outcomes," Rollins said, "it's important that both sides understand the alignment of outsourcer performance with business outcomes, and the approach needs to remain responsive as long as the outsourcing contract is in effect."

By outsourcing SEO to India, you can gain following benefits :

  • Reduce overheads, free up resources

  • Minimize capital expenditure

  • Eliminate investment in fixed infrastructure

  • Offload non-core functions

  • Redirect energy and personnel into the core business rather than SEO

  • Free your executive team from day-to-day SEO process

  • Get access to specialized skills

  • Reduce need for internal commitment of SEO specialists

  • Save on manpower and training costs. India has a pool of trained IT professionals, and it can help to lower your operational/manpower costs

  • Control operating costs

  • Improve efficiencies through economies of scale

  • Improve speed and service

  • Provide the best quality services, products and people

  • Be reliable and innovative

  • Provide value-added services

  • Increase customer satisfaction

  • Establish long-term, strategic relationships with world-class service providers to gain a competitive edge

  • Enhance tactical and strategic advantages

  • Focus on strategic thinking, process reengineering and managing trading partner relationships

  • Benefit from the provider's expertise in solving problems for a variety of clients with similar requirements.

  • Obtain needed project management and implementation consulting expertise

  • Acquire access to best practices and proven methodologies
    Spread your risks

  • Avoid the cost of chasing SEO technology

  • Leverage the provider's extensive investments in technology, methodologies and people

  • Reduce the risk of technological obsolescence

  • Increase efficiency by consolidating and centralizing functions

  • Keep pace and minimize the impact of rapid changes in SEO technology without changing your infrastructure
    Reduce the overall management burden while retaining control of strategic decision making.